Become a Dealer
Distribute Excellence with SONAX
For over 75 years, SONAX has been a pioneer in premium car care — trusted by professionals, workshops, and enthusiasts in more than 100 countries. As an official SONAX dealer, you’ll represent a brand known for innovation, performance, and unmatched quality in the world of automotive care.
Whether you’re operating a retail store, running an e-commerce platform, or managing a service center with retail sales, partnering with SONAX gives you access to a product line backed by a legacy of German engineering and global credibility.
Who Should Apply?
We’re looking to partner with:
- Automotive retail stores and detailing supply shops
- Online sellers and e-commerce platforms
- Automotive service centers with a retail offering
If you’re committed to quality, customer experience, and professionalism, we’d love to hear from you.
Why Partner with SONAX?
As a SONAX dealer, you could benefit from:
- Access to our complete range of premium car care products
- Attractive wholesale pricing and margin structures
- Marketing support and display materials to boost brand visibility
- Training and product onboarding to support your team
- First access to new launches and promotional campaigns
We aim to support our dealers with the tools they need to thrive in a competitive market.
What We Look For in Our Dealers
To ensure the best possible representation of the SONAX brand, we look for partners who demonstrate:
- A professional retail or service setup
- A commitment to excellent customer service
- The ability to represent premium brands with care and consistency
- Alignment with the values and positioning of SONAX
This is not just a transaction — it’s a partnership based on shared standards of excellence.
Let’s Get Started
Ready to bring SONAX to your customers?
Send us a message on the Contact page and tell us about your business, your goals, and how you’d like to collaborate. We’ll review your submission and contact you with the next steps.